Insights & ideas on
building digital products.
Deep dives on development, design, AI, and the craft of shipping software people love — written by the team shipping it.
The State of Web Design in 2026: Beyond Brutalism
Layered depth, expressive typography, and motion as a first-class citizen — here's where the web is heading next.
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Building AI-Powered Apps with Next.js and the OpenAI API
A practical playbook for shipping LLM features that feel fast, safe, and genuinely useful — not a chatbot bolted on the side.
From 0 to 100k Users: The Scaling Decisions That Matter
Most performance problems are architecture problems in disguise. Here's the playbook we wish we'd had on our first launch.
Motion Design Is the New Brand Identity
Logos are static. Brands are not. Why the way your product moves is becoming as recognizable as the way it looks.
Edge Computing: The Performance Win Hiding in Plain Sight
Moving compute to the edge isn't just about latency. It changes the kind of products you can build.
Designing for Trust: UX Patterns That Actually Convert
Conversion isn't won by louder buttons. It's won by removing the small moments of doubt users feel before they click.